Combining both Norman’s 3 levels of emotional design and Jordan’s 4 pleasure analysis, we have:
1) Physio-pleasure: Pleasures connected with touch, taste and smell as well as feelings of sensual pleasure
2) Socio-pleasure: Enjoyment derived from relationships with others
3) Psycho-pleasure: Related to the cognitive and emotional reactions
4) Ideo-pleasure: Related to people’s values
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Pairing up [...]
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According to Donald A. Norman, emotional design refers to three different processing levels by people: visceral, behavioral, and reflective.
“These three levels translate into three different kinds of design.
Visceral design refers primarily to that initial impact, to its appearance. Behavioral design is about look and feel — the total experience of using a product. [...]
Ladies and Gentlemen…
Presenting to you…
Bringing you the latest scoop fresh from the Ladies’…
The badly designed Automatic Toilet Flush!
As seen in the picture above, the automatic flushing sensor is placed high above the squat toilet. When a user enters, it “detects” the person and activates some sort of timing which proceeds to flush automatically after [...]
